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Why Major in Marketing?

The Marketing major is offered through the Marketing Department.

Strategic Management is a concentration offered within the Marketing major that will prepare you to help implement a company’s mission through focused decisions, plans, and processes.  These efforts are used to adjust the product, price, promotion, place, packaging, positioning, and people, in order to maximize the effectiveness and success of marketing activities and programs.

You may earn this degree exclusively through a traditional classroom format. However, you must work closely with an academic advisor to select and sequence the courses — many required courses are offered only once a year in traditional format. The department has a “master schedule” to assist you and your advisor in the selection of courses using the face-to-face delivery model.


Customize your College of Business experience

We welcome any student with an interest in Marketing.

  • American Marketing Association
College of Business students enhance their education through internships!  Click on the link to explore internship Resources.

Apply Now

Office Information
Marketing:Business Complex
Room 209
Phone: 575.646.3341
Admin: Aylin White-Dagli
Mailing Address
NMSU College of Business
Marketing Department
MSC 5280, PO Box 30001
Las Cruces, NM 88003-800
Shipping Address
NMSU College of Business
Marketing Department
Business Complex, Room 209
1320 East University Ave.
Las Cruces, NM 88003-8001