The Marketing major is offered through the Marketing Department.
Strategic Management is a concentration offered within the Marketing major that will prepare you to help implement a company’s mission through focused decisions, plans, and processes. These efforts are used to adjust the product, price, promotion, place, packaging, positioning, and people, in order to maximize the effectiveness and success of marketing activities and programs.
You may earn this degree exclusively through a traditional classroom format. However, you must work closely with an academic advisor to select and sequence the courses — many required courses are offered only once a year in traditional format. The department has a “master schedule” to assist you and your advisor in the selection of courses using the face-to-face delivery model.
